Beat the big freeze in style!

Love it or hate it, the fur industry is on the up. Fendi provides the chicest way to wear real fur for those who dare to stand out!

As Britain is gripped with freezing conditions yet again this winter, we are taking notes from the Italians and investing in real fur to warm up. According to the British Fur Trade Association, the end of the noughties has seen a ‘significant growth in fur sales’ in the UK, compared with sales figures at the end of the nineties. As a nation that usually turns our noses up at real fur, something spectacular would have to happen to sway us. A recent visit to the Fendi headquarters in Rome provided a suggestion...

Presenting to you the 24 carat gold Fendi fur coat! As the original experts, Fendi proves once again that it will never be outdone when it comes to providing innovative ways to wear fur. Then again, gold fur seems like the perfect marriage in sophistication to us...how could others compete?

Patrizia at Fendi informed us that the coat is made of mink fur that has been dyed black and placed into a vacuum with a 24 carat solid gold bar. This process causes the gold to encase the fur, and provides a permanent finish with a gorgeous gold lustre. The coat will be available to buy for the Autumn/Winter 10/11 season and will retail at a grand total of 40,000€ (approximately £35,000). It’s a little out of our price range, but if you want a lavish garment to save you from the unbearable cold next winter, keep your eyes open for this precious piece.